28/02/13 – European Union Backs Pan-European Day-And-Date Distribution Trials

European Union Backs Pan-European Day-And-Date Distribution Trials

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  • Here’s an interesting experiment: As it looks to analyze the viability of day-and-date theatrical and VOD releasing, the EU is coughing up over $1M in P&A and marketing costs for the near-simultaneous release of four films in at least five territories each over the next year. The project is supported by the likes of Oscar winning director Michel Hazanavicius, president of France’s writers, directors and producers group, ARP, which is a partner. But the scheme has also met with opposition – notably in France – where the industry is concerned about cannibalization.
    Read the entire article here
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