Under The Milky Way is also partnering in the following projects below.
IPEDA (Independant Pan-European Digital Association)
|Founded in 2009, IPEDA is a European non-for profit association dedicated to using new technologies to the advancement of the European Film industry. It federates European Film professionals, and it is commited to such topics as:
IPEDA’s objectives respond to real business needs from its members looking to work together and strengthen the Film and VoD industries in Europe. IPEDA is dedicated to increasing the cross-border circulation and monetization of content, providing market and research information to all stakeholders of the film industry, and sustaining a healthy development of VoD distribution models to the service of the independent film industry.
|Solaris’ objective is to broaden the exploitation of Canadian films on new markets through cross-border Video on Demand (VoD) distribution.The action is supported by Telefilm Canada and the Talent Fund, and aims to distribute 150 films over a period of 3 years starting in 2017 with 20 films.
The action consists in the aggregation and Direct-to-VOD distribution of a diverse film catalogue on the most prominent global VOD platforms (iTunes, Google, Amazon, Microsoft, etc.) and local platforms (Comcast in the US, Sky in the UK, TF1 in France, Téléclub in Switzerland) in a maximum of territories.
The action ensures the creation of adapted marketing and promotional campaigns. Telefilm Canada and the Talent Fund’s subsidy is used to cover subtitling, encoding and delivery expenses as well as marketing and PR campaigns for film releases.
|(MyFFF) is a yearly event running for one month as of the 15th of January. The Festival was created and is being managed by Unifrance, an association in charge of promoting French Cinema on a global basis.
Under The Milky Way is a partner of the festival by ensuring the distribution of all films on global VoD platforms. During the whole festival, international audiences have access to 10 features and 10 shorts in French with localised subtitles in North America, Latin America, Japan, Australia, and in approximately 30 countries in Asia and Africa.
The selection of theatrically-released first and second features allows for a worldwide showcasing of new generations of filmmakers; thus highlighting the diversity of French Cinema.
IPEDA Canada 2013-2015
|IPEDA CANADA was a pilot project for the commercial exploitation on feature films and documentaries VOD platforms covering multiple territories/languages. A “wide availability” test concept. The initiative was a research project undertaken by Telefilm Canada and SODEC aimed at stimulating the development of new digital marketing skills on global VOD (video on demand) platforms.
The project was conducted in partnership with IPEDA, represented in Canada by Under The Milky Way (UMW), an accredited aggregator for major global digital platforms. IPEDA Canada was designed to test the correlation between a title’s sheer availability on major digital retail platforms and its consumption. In other words, the test concept was to make a title very widely available and then to measure the consumption induced merely by doing so.
IPEDA MUNDUS 2012-2014