14/12/12 – Waveback software launch at Les Arcs

Waveback software launch at Les Arcs

  • Social media campaigns are becoming increasingly essential in film marketing. The promotion of film projects starts in the early stages of production, so that audiences’ attention can be quickly generated. With Waveback, the French company Under The Milky Way has developed a tool that helps film industry professionals to create social media campaigns for their movies. The aim is to drive and monitor online marketing actions on social networks at every stage of the production and distribution of a film.
    Read the entire article here
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