- “Why should people pay attention, care, share, take time and return?”, asks Sarah Calderon, Head of the Film Agency in Spain whose clients include , Wim Wenders’ Neue Road Movies, the Venice Film Market or the French Zadig Productions. If it comes to marketing producers, distributors and world sales are focusing only on their own business field. Calderon plans to develop together with the rights holders complex strategies for a global marketing. “It is not enough to do just a photo call on the set because the photos for the social media have to be taken during the film shooting.” The B2C marketing requires coordinating the distributors in an early stage so that they can build up common strategies and save expenses.
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