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- Through a ground-breaking partnership with French digital distribution company and aggregator Under The Milky Way, IFFR is opening up its own ‘room’ on iTunes (www.itunes.com/iffr) where – initially – viewers from the Benelux will be able see selected Rotterdam titles. Under The Milky Way first approached Rotterdam last year, shortly after Cannes. ‘We really needed a partner to internationalise our distribution policy,’ recalls Juliette Jansen, who oversees distribution at IFFR.
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