- Up to thirty titles that can be seen these days in the Bright Future and Spectrum sections of the festival will be uploaded to iTunes and available to watch in the Benelux area. Thanks to the agreement between IFFR and the digital distribution company Under the Milky Way, filmmakers will have the opportunity to get their works shown on Video on Demand (VoD) or Electronic Sell-Through (EST) formats in the Apple digital market.
“We think iTunes is going to be the biggest platforms in the future”, said Julienne Jansen, head of distribution for the festival , during the “IFFR in the cloud” expert panel conducted yesterday at the Industry Room. Jansen also added that the festival will serve as a brand because “that can make the difference with so many films online” nowadays.
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